Blueberry Boy Bait

More than just a tasty blueberry cake, it’s rumored that this recipe for Blueberry Boy Bait can help a woman snag the man of her choosing.

By Yankee Magazine

Jun 03 2022

Blueberry Boy Bait

Blueberry Boy Bait

Photo Credit : Heath Robbins

In 1954 a 15-year-old Chicago teen named Renny Powell submitted a blueberry coffee cake recipe to the Pillsbury $100,000 Recipe & Baking Contest (precursor to today’s Pillsbury Bake-Off). Renny took second place in the youth division for her creation, named in honor of its powers with the opposite sex. The Blueberry Boy Bait recipe has been in circulation ever since, including here on, where our adaptation is one of the most popular recipes in our archive.

Note: If using large frozen blueberries 2 cups works best. If using small (wild) fresh or frozen blueberries, use up to 3 cups.


18 squares


Butter for the pan
2 cups all-purpose flour
1 cup plus 3 tablespoons granulated sugar
2 teaspoons baking powder
1/4 teaspoon table salt
2/3 cup vegetable oil
1 cup milk
2 large eggs
3 cups blueberries, fresh or frozen
1 teaspoon ground cinnamon


Preheat oven to 350° and butter a 9×13-inch baking pan. In a medium bowl, whisk together the flour, 1 cup of sugar, baking powder, and salt. Add the oil, milk, and eggs. Mix with an electric mixer for 3 minutes. Pour the batter into the prepared pan, then evenly sprinkle the blueberries on top.

In a small bowl, combine the remaining 3 tablespoons of sugar and 1 teaspoon of cinnamon, then sprinkle over the blueberries.

Bake until a cake tester inserted into the center comes out clean, about 50 minutes.