Maine

The L.L. Bean Freeport, Maine, Store | The Flagship Store Experience

With 3 million visitors each year, the flagship L.L. Bean Freeport, Maine store is arguably the town’s largest attraction, open 24 hours a day, 365 days a year.

By Aimee Tucker

Jan 07 2022

LL-Bean-Freeport-Maine-Boot-promo
Photo Credit : Aimee Tucker
Whether it’s new slippers, sweaters, or a duck decoy you just need to have at 2:30 AM in Freeport, Maine, well…you’re in luck. The local L.L. Bean is ready and open for business. Never been to the L.L. Bean Freeport, Maine, flagship store? Allow us to take you on a tour.
L.L. Bean in Freeport, Maine | The Flagship Store
The Hunting & Fishing entrance at the flagship L.L. Bean store in Freeport, ME.
Photo Credit : Aimee Seavey
Note: Our visit was in 2014, so things may look a bit different now!L.L. Bean was founded in 1912 by avid outdoorsman Leon Leonwood Bean as a quality retailer of recreational outdoor boots and outdoor gear, and has grown significantly over the years. Today it operates a thriving catalog, online, and retail presence, still adhering to the brand’s dedication to quality, customer service, and a love of the outdoors. This, coupled with a 100% satisfaction guarantee and recent free shipping policy, has earned “Bean’s” a loyal legion of fans not just in Maine and New England, but throughout the world. The L.L. Bean Freeport flagship store opened in 1917 (they went 24/7 in 1951), and is one of four L.L. Bean stores in Freeport (the company’s Home, Outlet, and Bike, Boat & Ski stores respectively have their own buildings), making the area an unofficial L.L. Bean campus, complete with a 16.5-foot tall all-weather Bean boot for a mascot. Don’t forget to take a photo with it on the southwest side of the main building.
L.L. Bean in Freeport, Maine | The Flagship Store
The famous Bean Boot at the Freeport flagship store.
Photo Credit : Aimee Seavey
Here’s a little trivia — L.L. Bean says that if the boot was a real boot, its size would be 410. That’s pretty big… Inside the L.L. Bean Freeport store (there are several levels), signs lead the way to different departments — from Camping, Hunting, and Fishing to Pet Supplies, Kids, Apparel, and entire walls dedicated to boots and slippers.
L.L. Bean in Freeport, Maine | The Flagship Store
Should I leave a trail of blueberries before I start?
Photo Credit : Aimee Seavey
Love L.L. Bean’s signature totes? They’ve got ’em here in every color (not just red). Need some rain boots? No problem.
L.L. Bean in Freeport, Maine | The Flagship Store
Totes and Boots
Photo Credit : Aimee Seavey
How about a polka dot bathing suit or some snuggly slippers? Ayuh.
L.L. Bean in Freeport, Maine | The Flagship Store
Suits and Slippers
Photo Credit : Aimee Seavey
Or maybe a sleeping bag? How about a Magnum Honker (“offers deeper and goosier tones”) for your next goose hunting trip? Sure thing.
L.L. Bean in Freeport, Maine | The Flagship Store
Sleep vs. Sound
Photo Credit : Aimee Seavey
Camo “big game hunting” bib overalls and a retro-inspired Coleman cooler? You can get those here.
L.L. Bean in Freeport, Maine | The Flagship Store
Camo and Coolers at L.L. Bean Freeport.
Photo Credit : Aimee Seavey
Fancy a new fishing rod or sturdy carrying case? Maybe a cheery red knit cardigan? Yup.
L.L. Bean in Freeport, Maine | The Flagship Store
Fishing and Fashions at L.L. Bean Freeport.
Photo Credit : Aimee Seavey
While L.L. Bean is especially known for its outerwear and comfortable, casual sportswear, my favorite section (besides the totes — I am a sucker for the medium, long-handled, no-zip totes) is actually the L.L. Bean Signature Collection — a preppy line launched in 2010 featuring updated prints, modern lines, and a more tailored fit.
L.L. Bean in Freeport, Maine | The Flagship Store
Bean’s “tailored for today” Signature Collection.
Photo Credit : Aimee Seavey
While you’re shopping, watch out for the indoor trout pond (but keep your pennies in your pockets — those fish inside are real!).
L.L. Bean in Freeport, Maine | The Flagship Store
The indoor trout pond at the L.L. Bean Freeport store.
Photo Credit : Aimee Seavey
And if you’re not shopping for clothes or gear, there’s still plenty to peruse in the souvenir and gift displays throughout the store. Here, they’ve made good use of a canoe to house a trove of wares.
L.L. Bean in Freeport, Maine | The Flagship Store
Souvenirs by the canoe-ful.
Photo Credit : Aimee Seavey
Scented balsam pillows (there are lobster ones with “Maine” on them, too), iced Bean Boot cookies, pure maple syrup, lobster pots, L.L. Bean editions of Monopoly, cookbooks, gummy lobsters…the list goes on and on, proving that at L.L. Bean, there really is something for everyone.
L.L. Bean in Freeport, Maine | The Flagship Store
Scented pillows, cookies, syrup, and more for sale.
Photo Credit : Aimee Seavey
Even those with no money to spend won’t leave the Freeport store with nothing. Taxidermied animals are positioned throughout the store for your educational entertainment. Mounted on walls…
L.L. Bean in Freeport, Maine | The Flagship Store
Ready, aim….
Photo Credit : Aimee Seavey
Positioned in thoughtful groups…
L.L. Bean in Freeport, Maine | The Flagship Store
“Hello, we are watching you browse…”
Photo Credit : Aimee Seavey
And in the case of The Locked Moose of New Sweden, Maine, magnificently on display.
L.L. Bean in Freeport, Maine | The Flagship Store
“The Final Charge” – an impressive and rare display of locked Maine moose antlers.
Photo Credit : Aimee Seavey
One of only two like it in North America, “The Final Charge” depicts two Bull Moose in battle, their antlers locked. As the accompanying sign explains, the antlers were found on the property of a New Sweden resident in 2006, still locked together from the previous fall when the pair had perished. The resident donated them to the Maine Department of Inland Fisheries and Wildlife, still locked together, which then contacted L.L. Bean with the idea of re-imagining and displaying the “final battle” at the store. It’s truly something to see, and I’m only sorry that I couldn’t get a better photo — the display has a window on the other side for folks looking in from the outside, and the sunlight coming in made it hard to photograph. You’ll just have to see it in person! If fish are your thing, in addition to the enormous Fishing department, you’ll want to check out the 3,500-gallon, 24-foot long Riverbed Aquarium near the main entrance, where rainbow, brown and brook trout and landlocked salmon swim by in muted, yet still brilliant, color. All of the fish come from Maine state hatcheries approved by the Department of Inland Fisheries and Wildlife.
L.L. Bean in Freeport, Maine | The Flagship Store
The in-store Riverbed Aquarium at the L.L. Bean Freeport store.
Photo Credit : Aimee Seavey
Examples of Bean’s century of history are also on display throughout the store, making it feel at times like a mini-museum. The company celebrated its 100th anniversary in 2012 and is rightly proud of its longstanding role in encouraging us to enjoy the many facets of the great outdoors.
L.L. Bean in Freeport, Maine | The Flagship Store
A pair of 1953 custom moccasins on display in the Freeport store.
Photo Credit : Aimee Seavey
And if you’re really pooped and need a coffee, snack, or even a meal (like I did), the in-store 1912 Cafe is at your service. The Mediterranean Salad and root beer from Captain Eli’s Natural Maine Soda were just the thing to fuel me for the second leg of my journey home to Manchester, NH.
L.L. Bean in Freeport, Maine | The Flagship Store
Grab a quick bite or a hearty sandwich from the in-store 1912 Cafe.
Photo Credit : Aimee Seavey
In fact, sitting and relaxing is something they encourage in a few other spots while you flip through a guidebook or two. That is…if you don’t mind a little moose supervision.
L.L. Bean in Freeport, Maine | The Flagship Store
Mindful moose.
Photo Credit : Aimee Seavey
And finally, if you like some fresh air with your sitting, there are free horse-drawn wagon rides outside.
L.L. Bean in Freeport, Maine | The Flagship Store
All aboard!
Photo Credit : Aimee Seavey
This is only some of what you’ll see at the L.L. Bean Freeport store. What did I miss? What L.L. Bean item is your all-time favorite? This post was first published in 2014 and has been updated. 

SEE MORE: The Ultimate Guide to Freeport, Maine | Shopping & ExploringFreeport, Maine | Shopping & Exploring New England Landmarks | Only in New England